Designing digital tooling for business model exploration for the Internet-of-Things
Alexia Athanasopoulou (TU Delft - Technology, Policy and Management)
Timber Haaker (Saxion Hogescholen)
Mark de Reuver (TU Delft - Technology, Policy and Management)
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Abstract
As digital technologies are transforming enterprises, the interest in business models is increasing. Technological disruptions like the Internet of Things (IoT) drive enterprises to redefine their business models to create and capture value, and eventually, to stay competitive. The need for business model innovation may be urgent, yet it is not always clear what to change in a business model. In these cases, business model exploration is needed. Within academia and practice, business model tools are mainly focused on formalizing single business model designs rather than facilitating systematic exploration of alter-native business models. In this study, we present the design and prototype of a digital tool created to facilitate business model exploration. We use Design Sci-ence Research (DSR) as our research approach. In this paper, we present the re-sults from the first cycle evaluation of the design and prototype.