Designer involvement in the idea phase of NPD and innovativeness
Conference Paper
(2011)
Author(s)
J van den Ende (External organisation)
M Candi (External organisation)
G. Gemser (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:a33b2f8c-f3fe-4a5b-8c5a-3ea79f0112ac
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-11
ISBN (print)
1998-7374
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