Making the case for inclusive design

Journal article (2015)

Authors

Sam Waller University of Cambridge
M. D. Bradley University of Cambridge
Ian Hosking University of Cambridge
P.J. Clarkson University of Cambridge
Affiliation
External organisation
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Published Date

01-01-2015

Language

English

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Affiliation

External organisation

Abstract

This paper describes the University of Cambridge, Engineering Design Centre's (EDC) case for inclusive design, based on 10 years of research, promotion and knowledge transfer. In summary, inclusive design applies an understanding of customer diversity to inform decisions throughout the development process, in order to better satisfy the needs of more people. Products that are more inclusive can reach a wider market, improve customer satisfaction and drive business success. The rapidly ageing population increases the importance of this approach. The case presented here has helped to convince BT, Nestlé and others to adopt an inclusive approach.