Redesigning the “Mijn OHRA” account

Abstract

This master thesis shows the process and results of the graduation project of the master program Strategic Product Design at Delft University of Technology. The project was executed for OHRA (“Onderlinge ziekteverzekering der Hoogere Rijks-Ambtenaren”), a Dutch insurance company located in Arnhem. They focus on customer service by providing their customers with immediate help and the option to purchase insurance through telephone (offline channel) and internet or mail (online channel). The goal of this project is to increase the use of their online account called “Mijn OHRA” for specifically their general insurance and redesigning their “Mijn OHRA” does this.