Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health club industry
Journal Article
(2015)
Author(s)
G. van der Veen (External organisation)
R. van der Lugt (External organisation)
C.S.H. de Lille (TU Delft - OLD Management and Organisation)
Research Group
OLD Management and Organisation
DOI related publication
https://doi.org/10.1504/IJTMKT.2015.070647
To reference this document use:
https://resolver.tudelft.nl/uuid:a555413f-e2f8-425a-bc74-eefa1c80c576
More Info
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Publication Year
2015
Language
English
Research Group
OLD Management and Organisation
Issue number
3
Volume number
10
Pages (from-to)
266-286
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