Identification and prioritization of factors and their influence on corporate venturing success
The analysis of influential factors affecting the success of the corporate ventures using the Best-Worst methodology and their prioritization assessment
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Abstract
Corporate venturing practices have been one of the most successful practices in terms of shared innovation or leveraging outside talent to further one’s competitive edge in the rapidly growing and evolving industry of technology. Since, technology has been one of the main driving factors in providing solutions for achievement of short term and long term goals in the space, organizations are interested in finding out potential research findings and data that will enable them to maximize their probabilities of success for the particular venture. Streamlining such points of interest will improve the innovative capabilities of all participating organizations. A repository of literature was combed for identification of key factors that influence success in ventures. For this research BWM methodology has been employed to assess the importance therefore the prioritization of these factors and their impact through a set of curated list of respondents from the industry.