Service design for enhancing tour experience through commercial vehicles
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Abstract
Starting off with Ford Motor Company, an internal and external research was firstly done. Basically, the general opportunities for Ford to transform itself into a service mobility company includes making full use of vehicle data to understand the customers’ behaviors, needs, transforming vehicle to mobile phone on the wheels, in order to create better road experience for all people on the move.
Files
Graduation report.pdf
(pdf | 54.5 Mb)
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Appendix.pdf
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Poster.pdf
(pdf | 1.16 Mb)
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Image1 Customer Journey.jpg
(jpg | 6.58 Mb)
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Image2 Service blueprint .jpg
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Image3 Interfaces.jpg
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