The Power of Association
How Past Associations Shape Customer Evaluation of New Products?
Abstract
(2014)
Author(s)
MC Saeaeksjaervi (TU Delft - Responsible Marketing and Consumer Behavior)
Pınar Cankurtaran (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:b492e310-acce-444f-978e-6ec62d20459e
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Publication Year
2014
Language
English
Research Group
Responsible Marketing and Consumer Behavior
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