The creation of a sustainable business model framework to foster the use of nature-based solutions in the Dutch building sector

Abstract

Nature-based solutions are solutions that (partly) consist of, or contribute to, living nature, which can provide economical, social and environmental benefits. Especially in the building sector they can have huge benefits over conventional (grey) solution as this sector uses a lot of resources and energy. The benefits that nature-based solutions can offer range from air purification to carbon sequestration to insulation. Even though nature-based solutions are known to have these benefits, large scale diffusion of nature-based solutions has not yet happened. The EU states that in “order for NbS to be implemented effective new business and partnership models should be created”. To foster the creation of these business models an appropriate business model framework is necessary. However, this framework was not yet existing. Therefore, the purpose of this thesis was to create a novel sustainable business model framework for nature-based solutions in the Dutch building sector. The novel framework was created through performing first literature research followed by a creation phase. This led to a preliminary framework which was then improved with the use of a focus group consisting of 7 experts from the Dutch building sector, who are currently working with, or involved with, nature-based solutions. With valuable insights and tips from the focus group the framework was then improved. This led to a framework consisting of a business model canvas supported by a few sections providing extra information. These extra sections help the user to fill in the business model canvas. On top of the improvements the focus group meeting also gave insights in how, and by who, the framework should be used. It became clear that the framework should primarily be used for creating an overview of an organisation, rather than for ideation. The framework should be used by organisations working with nature-based solutions and especially organisations who care about their impact and their ‘raison d’être’. The framework is a big improvement compared to the alternatives mainly because it is compact, but also comprehensive. It offers the user a way to perform a thoroughly impact assessment and the canvas includes many aspects/elements which are of high importance for implementing nature-based solutions.