Data Service Cards - A Supporting Tool For Data -Driven Business

Abstract

In the future, every successful company must have a clear idea of what data means to it. The necessary transformation to a data- driven company places high demands on companies and challenges management, organization and individual employees. In order to generate concrete added value from data, the collaboration of different disciplines e.g. data scientists, domain experts and business people is necessary. So far few tools are available which facilitate the creativity and co -creation process amongst teams with different backgrounds. The goal of this paper is to design and develop a hands -on and easy to use card -based tool for the generation of data service ideas that supports the required interdisciplinary cooperation. By using a Design Science Research approach we analysed 122 data service ideas and developed an innovation tool consisting of 38 cards. The first evaluation results show that the developed Data Service Cards are both perceived as helpful and easy to use .