Enjoy tea in a special way; Chinese tea rituals as a unique selling point

Neutel, R.J.

Enjoy tea in a special way; Chinese tea rituals as a unique selling point

Master thesis (2011)

Authors

R.J. Neutel

Contributors

G.N. Bruens (mentor)

F.E.O.K. Person (mentor)

H.L. Yeh (mentor)

Programme

Master of Science Strategic Product Design

Tea Ritual

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Published Date

11-08-2011

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Programme

Master of Science Strategic Product Design

Abstract

Yeh Collection is a small company which sells innovative Chinese tea products. On of the most popular products in the portfolio is the tea heart. This is compressed green tea in the shape of a heart. The problem with this product is that it is lacking a strong connection to the company and its identity. The goal of this project was to create A ritual will help create this connection.

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