A System Dynamics Model of Standards Competition

Review (2020)

Authors

George Papachristos Eindhoven University of Technology
G. van de Kaa Economics of Technology and Innovation - TPM
Research Group
Economics of Technology and Innovation (TPM) (TU Delft)
Copyright: © 2020 George Papachristos, G. van de Kaa
DOI
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https://doi.org/10.1109/TEM.2020.2983352
Simulation Stress Competition Uncertainty System dynamics Stakeholders Dominant designs Platforms Standards Standards Timing System dynamics Retroduction
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Published Date

2020

Language

English

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Faculty

Technology, Policy and Management

Department

Values Technology and Innovation

Research Group

Economics of Technology and Innovation

Abstract

Standards competition is a complicated process influenced by a large number of factors and mechanisms. This article develops a simulation model that draws on current theory of standards competition dynamics and represents the interplay of strategic factors that firms can use to gain a competitive advantage. The model is used to reproduce four published cases of standards competition and explore alternative outcomes. Simulation results align with the published cases and show that the competition outcome arises from the systemic effect of all the factors identified in the original studies. Further simulation tests explore under which conditions competition outcomes could have been different. The model, thus, provides a basis for further theoretical and empirical work on strategic aspects of standards competition in the respective industries of the cases.