How product smartness dimensions and their interactions are perceived in terms of innovation attributes

Conference Paper (2004)
Author(s)

S.A. Rijsdijk (TU Delft - Responsible Marketing and Consumer Behavior)

Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1019-1033

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