How product smartness dimensions and their interactions are perceived in terms of innovation attributes
Conference Paper
(2004)
Author(s)
S.A. Rijsdijk (TU Delft - Responsible Marketing and Consumer Behavior)
Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:bbca78ef-f784-4039-ba5b-0a8022ad155d
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1019-1033
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