Mobility as a Service applied in residential areas
Stated Choice experiment in the context of Dutch cities
W. Damen (TU Delft - Technology, Policy and Management)
Eric J.E. Molin – Mentor (TU Delft - Transport and Logistics)
G. de Vries – Mentor (TU Delft - Organisation & Governance)
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Abstract
This research has the goal to analyse the influence of neighbourhood characteristics on people’s willingness to adopt Mobility as a Service (MaaS) instead of the car for new residential areas. It estimated the influence of a reduced parking comfort, MaaS-hub availability and aditional quality of the overall neighbourhood on the willingness to adopt MaaS instead of the car and the total attractiveness of new residential areas. It used a Stated Choice experiment and survey to estimate a MNL- and ML-model for both one and multiple car households. The results indicate that MaaS adoption rates are limited. MaaS only seems a niche market for people with multiple cars and as neighbourhoods with a larger hub at the border near public transport facilities combined with multiple small scale neighbourhood hubs with only shared cars and bikes.