Orchestrating the ecosystem for data-driven digital services and solutions: A multi-level framework for the realization of sustainable industry
M. Kolagar (TU Delft - Delft Centre for Entrepreneurship)
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Abstract
The purpose of this study is to investigate how large manufacturing firms can orchestrate their ecosystem for the successful co-creation of data-driven digital services and solutions as a way to achieve sustainable industry benefits. An exploratory single-case study approach has been adopted for this study, which included 23 in-depth interviews conducted with informants from seven Swedish and international companies involved in a transportation ecosystem. Based on the analysis, this study has developed a multi-level framework for ecosystem orchestration that contains three main operational levels: individual, organization, and ecosystem, with an integrated sustainable industry benefits section as the outcome of this process. By providing a detailed account of ecosystem orchestration, this study contributes to the successful co-creation of digital services and solutions. In addition, insights from this research can be used as a continuous evaluation and improvement tool for managers to orchestrate their ecosystem for digital servitization.