Designing a user experience to sell personalized knitwear in-store

Master thesis (2019)

Authors

M. van der Bie Industrial Design Engineering

Contributors

T. Huysmans (supervisor 1)
A.H. Jellema (supervisor 2)
Faculty
Industrial Design Engineering
Copyright: © 2019 Maartje van der Bie
Visualisation Customisation Knitwear
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Published Date

24-06-2019

Language

English

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Faculty

Industrial Design Engineering

Abstract

This graduation report describes the development of a personalised and customised knitwear experience for the company STRIKKS. The goal was to design an interactive experience that will sell personalised knitwear in a retail environment. In this experience an accurate display of the garment should give the customer insights into how the garment will look on their body and will enable them to make decisions that will lead to a satisfied result. The experience should convince the customer of purchasing the garment but should also avoid disappointment after trying the garment on the first time. This concept was validated using a user test. 6 Participants used the garment visualisation to create their own unique sweaters which have been produced by STRIKKS. Comparing the visualisation and knitted sweaters confirmed the value that is being added with a visualisation. Based on this test conclusions were drawn and final recommendations were given to STRIKKS for further development of the concept.