Your Experience is your Brand

Defining the contribution of experience design to brand equity in theory and practice

Master Thesis (2017)
Author(s)

Daniel Goodwin (TU Delft - Industrial Design Engineering)

Contributor(s)

Roland van der Vorst – Mentor

Erik-Jan Hultink – Graduation committee member

Faculty
Industrial Design Engineering
More Info
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Publication Year
2017
Language
English
Graduation Date
15-12-2017
Awarding Institution
Delft University of Technology
Programme
Strategic Product Design
Sponsors
None
Faculty
Industrial Design Engineering
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