Take a look at me now

Consecration and the Phil Collins effect

Book Chapter (2022)
Author(s)

A. Spicer (University of London, Bayes Business School)

P. Cankurtaran (TU Delft - Responsible Marketing and Consumer Behavior)

Michael B. Beverland (University of Sussex)

Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1108/S0733-558X20220000077018
More Info
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Publication Year
2022
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Volume number
77
Pages (from-to)
253-282
ISBN (print)
978-1-80117-998-0
ISBN (electronic)
978-1-80117-997-3

Abstract

Consecration is the process by which producers in creative fields become canonized as “greats.” However, is this the end of the story? Research on consecration focuses on the drivers of consecration but pays little attention to the post-consecration period. Furthermore, the research ignores the dynamics of consecration. To address these gaps, we examine the changing fortunes of a consecrated artist – the musician Phil Collins. We identify the ways in which three actors (fans, critics, and peers) assemble for consecration, disassemble for deconsecration, and reassemble for reconsecration. Examining the changing public image and commercial fortunes of Collins as a solo artist between 1980 and 2020, we identify an N-shaped process of rise-fall-rise that we call the Phil Collins Effect. This effect offers a new way of thinking about how cultural producers gain, lose and regain status in their fields.

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