The choice of consumer research methods in the fuzzy front end of new product development by B-to-C companies
Conference Paper
(2011)
Author(s)
MEH Creusen (TU Delft - Responsible Marketing and Consumer Behavior)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
K Eling (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:c7e217c0-c218-428d-b8b5-c7ce89fe47a0
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-18
ISBN (print)
1998-7374
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