The proficiency in new product commercialization activities of market-oriented firms
Conference Paper
(2001)
Author(s)
F Langerak (External organisation)
Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:d4139447-419a-457e-a3c1-f29db8cca008
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Publication Year
2001
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
CD-ROM@en
Pages (from-to)
1-5
ISBN (print)
82-7674-129-0
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