Pleasant strolling and shopping - The design of a new child and goods transportation system

Abstract

The Dutch strollers are known for their high quality in combination with aesthetic appealing design. Milk Design B.V. positions their JOOLZ strollers as ergonomic with hand crafted finishing. User studies show that parents encounter many problems and notice deficiencies in their stroller, especially while shopping. Two new accessories for the new JOOLZ stroller improves the experience of child and goods transport in shopping activities. The design allows the parent to be more practical, to have better control over child and goods, to have a comfort shopping day and to be more mobile compared to existing strollers. For the design of the experience improvement of child and goods transport in shopping activities the parent is intensively involved in the design process. User interviews and user observations are performed. In a design evaluation parents assessed several concepts. And mothers and fathers tested a series of prototypes. The information gained through these activities have led to the final design proposal.