Exploring opportunities for personal sales and after-sales video

From selling car repairs to motivating an active recovery in physiotherapy

Master thesis (2018)

Authors

G.G.A. van Es Industrial Design Engineering

Contributors

H.J. Hultink (mentor)
P.C.M. Govers (coach)
Faculty
Industrial Design Engineering, Industrial Design Engineering
Copyright: © 2018 Bart van Es
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Published Date

02-02-2018

Language

English

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Faculty

Industrial Design Engineering

Abstract

Personal sales and after-sales video is currently applied mainly in the automotive industry. This report investigates the benefits from this type of videos and searches for new applications in new markets through a creative approach. An application in physiotherapy, where personal videos are used to motivate and support an active revalidation is found to hold opportunities and a pilot is performed.