A strategic design approach to minimize the creation of tent waste in the festival industry

Exploring a new sustainable business model for Decathlon’s No Tent Left Behind Campaign

Master Thesis (2025)
Author(s)

M. Peeters (TU Delft - Industrial Design Engineering)

Contributor(s)

Sander Mulder – Mentor (TU Delft - Creative Processes)

Giulia Calabretta – Graduation committee member (TU Delft - DesIgning Value in Ecosystems)

Faculty
Industrial Design Engineering
More Info
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Publication Year
2025
Language
English
Graduation Date
03-04-2025
Awarding Institution
Delft University of Technology
Programme
['Strategic Product Design']
Faculty
Industrial Design Engineering
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Abstract

Decathlon is Europe’s leading retailer for affordable sports and outdoor equipment. However, its accessibility and low-cost products have inadvertently contributed to the growing disposable culture of camping gear at festivals. In response to this issue, Decathlon launched the "No Tent Left Behind" campaign, aimed at exploring sustainable solutions to reduce tent waste.

This Master’s thesis explores the development of a conceptual rental model for this campaign, with the overarching goal of minimizing tent waste at festivals.

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