An exploratory study of the practices and challenges of portfolio decision making genres

Conference Paper (2008)
Author(s)

L. Kester (TU Delft - Responsible Marketing and Consumer Behavior)

Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

K Lauche (TU Delft - OLD Design Theory and Methodology)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2008
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
NEO@en
Pages (from-to)
1-21

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