A novel approach to design creativity assessment
a comparative evaluation
Zhengya Gong (University of Oulu)
Ummi Latif (University of Oulu)
Milene Gonçalves (TU Delft - Industrial Design Engineering)
Georgi V. Georgiev (Japan Advanced Institute of Science and Technology, University of Oulu)
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Abstract
Various methods are offered to measure design creativity. Nonetheless, a debate continues over the development of a trustworthy and objective method to mitigate the influences on the evaluation. Therefore, we propose and develop a novel tool and approach for evaluating design creativity, which reframes creativity evaluation as a structured and data-driven process. This tool represents a significant advancement in the evaluation of design creativity by mitigating objective factors. Importantly, our tool enables researchers and educators to adopt it freely and objectively for evaluation.
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