Emphasizing customer advantage or competitor advantage: how different environments produce and require different new products
Conference Paper
(2006)
Author(s)
S.A. Rijsdijk (TU Delft - Responsible Marketing and Consumer Behavior)
F. Langerak (External organisation)
Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:df048adc-cf34-4182-af48-7116d2732e5e
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Publication Year
2006
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
71-83
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