Sustainable Consumerism
S. Yang (TU Delft - Architecture and the Built Environment)
HA van Bennekom – Mentor (TU Delft - History, Form & Aesthetics)
J.P.G. Holst – Mentor (TU Delft - Teachers of Practice / AE+T)
FWA Koopman – Graduation committee member (TU Delft - Heritage & Technology)
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Abstract
The proposed market aim to serve both the local community and the tourists. For local residents, the market provides a variety of fresh grocery that is now in shortage in this area. The market also functions as a place for social interactions, where residents meet each other. This helps to develop and reinforce a sense of community. For tourists, the market offers an alternative kind of shopping experience that show them the local food and local culture. The market provides them opportunities to experience the life of local people, a different experience from buying international brands on the Fifth Avenue. Except for market and retails, the project also featured with hotel to attract more tourists, affordable housings as new addition to the local community, as well as public space with greenery feature. The ambition is to create an indoor marketplace that is used by both the tourists and local community, which increase the pedestrian flow and market value of Third Avenue and the surrounding area. It challenges the consumerism society by promoting necessary shopping over the recreational, a more sustainable lifestyle for both the tourists and the local residents.