Towards preventive oral care
A digital matching tool for products and habits
E.C.L. Van Der Linden (TU Delft - Industrial Design Engineering)
R.J.H.G. van Heur – Mentor (TU Delft - Human Factors)
R.R.R. van der Vorst – Graduation committee member (TU Delft - Responsible Marketing and Consumer Behavior)
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Abstract
Oral care is known to have an impact on general wellbeing. Individuals neglecting their mouth and the care it needs, could lead to unaffordable dental expenses.
This thesis researches if more awareness regarding oral health and daily habits can lead to a higher purchase intention of personal oral care products.