Strengths and weaknesses of persona creation methods

Guidelines and opportunities for digital innovations

Conference Paper (2021)
Author(s)

Bernard J. Jansen (Qatar Computing Research Institute)

Soon gyo Jung (Qatar Computing Research Institute)

Joni Salminen (Qatar Computing Research Institute)

Kathleen Wenyun Guan (University College London)

Lene Nielsen (IT University of Copenhagen)

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Publication Year
2021
Language
English
Affiliation
External organisation
Pages (from-to)
4971-4980
ISBN (electronic)
9780998133140

Abstract

Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.

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