Strengths and weaknesses of persona creation methods

Jansen, Bernard J.; Jung, Soon Gyo; Salminen, Joni; Guan, Kathleen; Nielsen, Lene

Strengths and weaknesses of persona creation methods

Guidelines and opportunities for digital innovations

Conference paper (2021)

Authors

Bernard J. Jansen Qatar Computing Research Institute

Soon Gyo Jung Qatar Computing Research Institute

Joni Salminen Qatar Computing Research Institute

Kathleen Guan University College London

Lene Nielsen IT University of Copenhagen

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Published Date

2021

Language

English

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Abstract

Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.

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