Preferences for car sharing services
Effects of instrumental attributes and psychological ownership
Joshua Paundra (Rotterdam School of Management)
Laurens Rook (TU Delft - Economics of Technology and Innovation)
Jan van Dalen (Rotterdam School of Management)
Wolfgang Ketter (Rotterdam School of Management, University of Cologne)
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Abstract
Car sharing services gain momentum as a potential alternative to various modes of transportation, including privately owned cars. This trend goes hand in hand with a renewed interest in the sharing economy, which has as essential premise that product ownership is of minor relevance. Using an online experiment, this study investigates if individual differences in psychological ownership influence the effects of well-known instrumental car attributes (price, parking convenience, and car type) on people's intentions to select a shared car. Results confirmed that instrumental attributes generally impact preferences for car sharing services, and that a low psychological ownership may lead to a higher preference for a shared car under specific circumstances. This suggests that not only instrumental car attributes, but also psychological disposition, specifically psychological ownership, of potential customers need to be taken into consideration when developing measures to stimulate car sharing services in society.
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