A Qualitative Exploration of barriers to the adoption and diffusion of Carbon Accounting Software as a Service
P.B.R. Heemskerk (TU Delft - Technology, Policy and Management)
Amineh Ghorbani – Graduation committee member (TU Delft - System Engineering)
H. Khodaei – Mentor (TU Delft - Delft Centre for Entrepreneurship)
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Abstract
This thesis addresses the critical issue of barriers to the adoption and diffusion of Carbon Accounting Software as a Service (SaaS). With the escalating urgency to combat climate change, carbon accounting has become indispensable for organizations aiming to manage and reduce their greenhouse gas (GHG) emissions. Despite its growing importance, most existing literature focuses on traditional carbon accounting methodologies, often overlooking the emerging and rapidly expanding niche of carbon accounting SaaS, particularly in Europe. This study seeks to fill this research gap by exploring the challenges faced by SaaS companies in the carbon accounting sector.
The current body of literature on carbon accounting predominantly emphasizes conventional methods and lacks substantial insights into the burgeoning field of carbon accounting SaaS. This gap is particularly significant in the European context, where regulatory pressures are intensifying. Understanding how SaaS companies can effectively introduce and scale their solutions in this evolving market is crucial for fostering sustainable practices and compliance with stringent regulations...