Comfort and discomfort effects over time: the sweetness of discomfort and the pleasure towards of the end
P. Vink (TU Delft - Emerging Materials)
S. Anjani (TU Delft - Human Factors)
M. Smulders (TU Delft - Mechatronic Design)
Suzanne Hiemstra-Van Mastrigt (TU Delft - Responsible Marketing and Consumer Behavior)
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Abstract
In this paper the influence of effects over time on comfort and discomfort are studied. The principle of the the sweetness of discomfort at the beginning and the pleasure towards of the end is studied. An unpleasant experience could make a person more aware of the comfort in the next event: the sweetness of discomfort. In this paper literature has been found that supports this phenomenon.
Also, near the end of an event the expectation of what will happen could influence the comfort or discomfort. The hypothesis is that a situation with discomfort could result in less discomfort near the end due to the fact that the participant becomes aware of the fact that the situation will end soon. A secondary analysis of six studies where comfort in time is studied showed some support for the hypothesis. Three studies show a reduction in discomfort near the end, the others were difficult to interpret. Further research is needed to affirm the hypothesis.