Integrating design into the fuzzy front end of the innovation process

Book Chapter (2015)
Author(s)

Giulia Calabretta (TU Delft - Responsible Marketing and Consumer Behavior)

G Gemser (External organisation)

Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1002/9781119154273.ch8
More Info
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Publication Year
2015
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
online October 2015@en
Pages (from-to)
107-125
ISBN (print)
978-1-118-97180-2

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