New product success through experiential augmentation

Conference Paper (2012)
Author(s)

M Candi (External organisation)

M.E.H. Creusen (TU Delft - Responsible Marketing and Consumer Behavior)

G. Gemser (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2012
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
geen ISBN@en
Pages (from-to)
1-11

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