New product success through experiential augmentation
Conference Paper
(2012)
Author(s)
M Candi (External organisation)
M.E.H. Creusen (TU Delft - Responsible Marketing and Consumer Behavior)
G. Gemser (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:ef590266-5bcc-4087-b043-74ff6b8cc706
More Info
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Publication Year
2012
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
geen ISBN@en
Pages (from-to)
1-11
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