New product success through experiential augmentation

Candi, M; Creusen, M.E.H.; Gemser, G.

New product success through experiential augmentation

Conference paper (2012)

Authors

M Candi External organisation

M.E.H. Creusen Responsible Marketing and Consumer Behavior

G. Gemser Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2012

Language

English

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Research Group

Responsible Marketing and Consumer Behavior