Cross Culture Analysis to Reconstruct the Dimensions of Long-term Orientation and Uncertainty Avoidance

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Abstract

The cross cultural analysis has increasingly become an important research field. One of its merit is to facilitate understanding how the people from different cultural background make decisions differently. The most famous work is done by Hofstede, who introduce a powerful cultural model with 6 cultural dimensions. However, two of these dimensions, Uncertainty Avoidance (UA) and Long-term Orientation (LTO) is not as convincing as others, both theoretically and practically. The paper aims to figure out whether better alternative dimensions can be found to give clarifications.