Tough package, strong taste: the influence of packaging design on taste impressions and product evaluations

Journal article (2011)

Authors

L Becker External organisation
TJL Rompay External organisation
Hendrik N.J. Schifferstein Design Aesthetics - IDE
M Galetzka External organisation
Research Group
Design Aesthetics (IDE) (TU Delft)
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Published Date

2011

Language

English

Reuse Rights

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Faculty

Industrial Design Engineering

Department

Human-Centered Design

Research Group

Design Aesthetics