Portfolio decision-making genres: a case study
Journal Article
(2009)
Author(s)
L. Kester (TU Delft - Responsible Marketing and Consumer Behavior)
Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
K Lauche (TU Delft - OLD Design Theory and Methodology)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:f38c9b88-8f79-4299-9586-e6fa0d64e875
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Issue number
4
Volume number
26
Pages (from-to)
327-341
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