Encouraging generosity

Turning everyday products into pro-social helping tools

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Abstract

Pro-social helping activities are activities that are intended by the helper to mainly benefit the receiver. Research from WeHelpen showed that offering passive help through asking “if there is anything I can do, please let me know” does not often result in the helping behavior. Asking for help is difficult because it does not fit in the idea of being autonomous and self-reliance.
In this thesis, tools are developed to encourage people to actively perform the helping behavior. These tools consist of awareness, guidance and triggers. They are implemented in daily life products, to inspire, guide and remind people to perform the helping behavior.