Lovehoney

Other (2019)

Author(s)

M.B. Beverland (University of Sussex)

P. Cankurtaran (TU Delft - Industrial Design Engineering)

Research Group

Responsible Marketing and Consumer Behavior

Branding Innovation management Marketing strategy Market entry Branding global and local brands

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Publication Year

2019

Language

English

Research Group

Responsible Marketing and Consumer Behavior

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