Antecedents and consequences of information technology usage in NPD: a comparison of Dutch and U.S. companies

Conference Paper (2007)
Author(s)

H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

G Barczak (External organisation)

F Sultan (External organisation)

Research Group
Responsible Marketing and Consumer Behavior
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Publication Year
2007
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
61-72

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