Antecedents and consequences of information technology usage in NPD: a comparison of Dutch and U.S. companies
Conference Paper
(2007)
Author(s)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
G Barczak (External organisation)
F Sultan (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:f512483e-bea8-498d-bbbb-5aeb658e0cf1
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Publication Year
2007
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
61-72
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