The effect of frames on engagement with quantum technology
Aletta L. Meinsma (Universiteit Leiden)
Casper J. Albers (University Medical Center Groningen)
Pieter Vermaas (TU Delft - Technology, Policy and Management)
Ionica Smeets (Universiteit Leiden)
Julia Cramer (Universiteit Leiden)
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Abstract
Engaging a larger, non-specialist audience with quantum technology poses challenges as the theory underlying quantum technology is very different to what we experience in our everyday lives. Quantum technology is predicted to have a significant impact on society once it matures. This study (n=637 adults representative of the Dutch population) examined the effect of different frames on engagement – specifically, information seeking, internal efficacy, general interest and perceived knowledge – with quantum technology. The different frames were: enigmatic, explaining quantum physics, benefit, risk and balanced. Results indicated that framing quantum as enigmatic does not affect engagement, while explaining quantum physics positively influences general interest. Furthermore, emphasising a benefit of quantum technology increases participants’ internal efficacy, whereas highlighting both a benefit and a risk of quantum technology decreases perceived knowledge. Based on these findings, we offer practical advice for science communicators in the field and suggest further research.
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