Launch decisions and competitive reactions: an exploratory market signaling study
Journal Article
(2002)
Author(s)
Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
F Langerak (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:f9c6514b-eaa0-4953-afdb-458163266ea6
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Publication Year
2002
Research Group
Responsible Marketing and Consumer Behavior
Volume number
19
Pages (from-to)
199-212
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