Designing a market strategy for Alga.farm: Spirulina from photo-bioreactor to consumer

Master thesis (2023)

Authors

V. van Elzelingen Industrial Design Engineering

Contributors

E.A. van den Hende Responsible Marketing and Consumer Behavior (supervisor 1)
S. Bakker-Wu Responsible Marketing and Consumer Behavior (supervisor 1)
Faculty
Industrial Design Engineering
Copyright: © 2023 Valerie van Elzelingen
Strategy Design
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Published Date

13-01-2023

Language

English

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Faculty

Industrial Design Engineering

Abstract

In this graduation thesis, a (sandwich) spread with spirulina, called Spirucijn, has been developed for Alga.farm. The main goal of the project was to create a strong market strategy for their food harvest of spirulina in line with their values.

The final results are the brand touchpoints, consisting of the final product design and communication designs. The final product is a spread for eco-conscious and -friendly people, and consist of nutritious and local ingredients. The report covers the design brief of the spread, the design of the packaging and flyer, the construction and a visual of the website, visuals of Instagram posts,  and a product launch campaign.