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Using social distictions in taste for analysing design styles across product categories

Journal Article (2014)
Author(s)

H.M.J.J. Snelders

R. Mugge

M. Huinink

Copyright
Copyright: © 2014 Snelders, Mugge, & Huinink. Copyright for this article is retained by the authors, with first publication rights granted to the International Journal of Design. All journal content, except where otherwise noted, is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License. By virtue of their appearance in this open-access journal, articles are free to use, with proper attribution, in educational and other non-commercial settings
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Publication Year
2014
Copyright
Copyright: © 2014 Snelders, Mugge, & Huinink. Copyright for this article is retained by the authors, with first publication rights granted to the International Journal of Design. All journal content, except where otherwise noted, is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License. By virtue of their appearance in this open-access journal, articles are free to use, with proper attribution, in educational and other non-commercial settings
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Abstract

This research uncovers seven cross-category design styles and demonstrates how people’s preferences for these design styles are based on social distinctions. Knowledge of these cross-category design styles and the research approach might assist designers when faced with the challenge of how to address different market segments, and how to play with stylistic conventions.

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