Using social distictions in taste for analysing design styles across product categories

Journal article (2014)
Department
Product Innovation Management (IDE) (TU Delft)
Copyright: Copyright: © 2014 Snelders, Mugge, & Huinink. Copyright for this article is retained by the authors, with first publication rights granted to the International Journal of Design. All journal content, except where otherwise noted, is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License. By virtue of their appearance in this open-access journal, articles are free to use, with proper attribution, in educational and other non-commercial settings
Evaluation Product design Aesthetics Lifestyle Demographic variables
More Info
expand_more

Published Date

31-12-2014

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Source:

International Journal of Design, 8 (3), 2014

ISSN:

1991-3761

Faculty

Industrial Design Engineering

Department

Product Innovation Management

Abstract

This research uncovers seven cross-category design styles and demonstrates how people’s preferences for these design styles are based on social distinctions. Knowledge of these cross-category design styles and the research approach might assist designers when faced with the challenge of how to address different market segments, and how to play with stylistic conventions.

Files

313556.pdf
(pdf | 0.528 Mb)