Title
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
Author
Dwivedi, Yogesh K. (School of Management; Symbiosis Institute of Business Management, Pune)
Hughes, Laurie (School of Management)
Baabdullah, Abdullah M. (King Abdulaziz University)
Ribeiro-Navarrete, Samuel (ESIC Business & Marketing School)
Giannakis, Mihalis (Audencia)
Al-Debei, Mutaz M. (Al-Ahliyya Amman University; The University of Jordan)
Dennehy, Denis (School of Management)
Metri, Bhimaraya (Indian Institute of Management Nagpur)
Buhalis, Dimitrios (Bournemouth University Business School UK and Visiting Professor)
Cheung, Christy M.K. (Hong Kong Baptist University)
Conboy, Kieran (National University of Ireland Galway)
Doyle, Ronan (Lero – The Irish Software Research Centre & National University of Ireland)
Dubey, Rameshwar (Montpellier Research in Management; Liverpool Business School)
Dutot, Vincent (IPAG Business School,)
Felix, Reto (University of Texas Rio Grande Valley)
Goyal, D. P. (Indian Institute of Management Shillong)
Gustafsson, Anders (BI Norwegian Business School)
Hinsch, Chris (Grand Valley State University)
Jebabli, Ikram (Université Internationale de Rabat)
Janssen, M.F.W.H.A. (TU Delft Information and Communication Technology) 
Kim, Young Gab (Sejong University)
Kim, Jooyoung (University of Georgia)
Koos, Stefan (University of the Federal Armed Forces Munich)
Kreps, David (NUI Galway)
Kshetri, Nir (Bryan School of Business and Economics)
Kumar, Vikram (Student TU Delft)
Ooi, Keng Boon (UCSI University; Chang Jung Christian University; Nanchang Institute of Technology)
Papagiannidis, Savvas (Newcastle University Business School, United Kingdom)
Pappas, Ilias O. (University of Agder; Norwegian University of Science and Technology (NTNU))
Polyviou, Ariana (University of Nicosia)
Park, Sang Min (Korea University)
Pandey, Neeraj (National Institute of Industrial Engineering)
Queiroz, Maciel M. (FGV EAESP)
Raman, Ramakrishnan (Symbiosis Institute of Business Management, Pune)
Rauschnabel, Philipp A. (University of the Federal Armed Forces Munich)
Shirish, Anuragini (Université Paris-Saclay)
Sigala, Marianna (University of Piraeus; Curtin University)
Spanaki, Konstantina (Audencia)
Wei-Han Tan, Garry (UCSI University; Nanchang Institute of Technology)
Tiwari, Manoj Kumar (National Institute of Industrial Engineering; Indian Institute of Technology Kharagpur)
Viglia, Giampaolo (University of Portsmouth; University of Aosta Valley)
Wamba, Samuel Fosso (TBS Business School)
Date
2022
Abstract
The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persistent cross platform metaverse. Separating the hype and “meta…” rebranding from current reality is difficult, as “big tech” paints a picture of the transformative nature of the metaverse and how it will positively impact people in their work, leisure, and social interaction. The potential impact on the way we conduct business, interact with brands and others, and develop shared experiences is likely to be transformational as the distinct lines between physical and digital are likely to be somewhat blurred from current perceptions. However, although the technology and infrastructure does not yet exist to allow the development of new immersive virtual worlds at scale - one that our avatars could transcend across platforms, researchers are increasingly examining the transformative impact of the metaverse. Impacted sectors include marketing, education, healthcare as well as societal effects relating to social interaction factors from widespread adoption, and issues relating to trust, privacy, bias, disinformation, application of law as well as psychological aspects linked to addiction and impact on vulnerable people. This study examines these topics in detail by combining the informed narrative and multi-perspective approach from experts with varied disciplinary backgrounds on many aspects of the metaverse and its transformational impact. The paper concludes by proposing a future research agenda that is valuable for researchers, professionals and policy makers alike.
Subject
Augmented reality
Avatars
Extended reality
Metaverse
Second life
Virtual reality
Virtual world
To reference this document use:
http://resolver.tudelft.nl/uuid:3055d17f-b61b-4634-897e-066ac6e4a3c5
DOI
https://doi.org/10.1016/j.ijinfomgt.2022.102542
ISSN
0268-4012
Source
International Journal of Information Management, 66
Part of collection
Institutional Repository
Document type
journal article
Rights
© 2022 Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah, Samuel Ribeiro-Navarrete, Mihalis Giannakis, Mutaz M. Al-Debei, Denis Dennehy, Bhimaraya Metri, Dimitrios Buhalis, Christy M.K. Cheung, Kieran Conboy, Ronan Doyle, Rameshwar Dubey, Vincent Dutot, Reto Felix, D. P. Goyal, Anders Gustafsson, Chris Hinsch, Ikram Jebabli, M.F.W.H.A. Janssen, Young Gab Kim, Jooyoung Kim, Stefan Koos, David Kreps, Nir Kshetri, Vikram Kumar, Keng Boon Ooi, Savvas Papagiannidis, Ilias O. Pappas, Ariana Polyviou, Sang Min Park, Neeraj Pandey, Maciel M. Queiroz, Ramakrishnan Raman, Philipp A. Rauschnabel, Anuragini Shirish, Marianna Sigala, Konstantina Spanaki, Garry Wei-Han Tan, Manoj Kumar Tiwari, Giampaolo Viglia, Samuel Fosso Wamba