Developing a structured approach for local governments to decide on the adoption of a blockchain-based local loyalty program

Master thesis (2018)

Authors

J.D. Kroese Technology, Policy and Management

Contributors

J. Ubacht (mentor)
J.A. Annema (graduation committee member)
Faculty
Technology, Policy and Management, Technology, Policy and Management
Copyright: © 2018 Joel Kroese
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Published Date

03-12-2018

Language

English

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Faculty

Technology, Policy and Management

Abstract

An increase in the number of retail vacancies is troubling the city centres throughout the Netherlands. An instrument offered to the local government to reduce this problem is the promotion of the city centre. By means of this thesis it is researched if a blockchain-based local loyalty program would contribute to the promotion of a city centre. The findings are presented in the form of a decision tree.