The Best Choice

Translating consumers’ choices for inner city shopping centres

Master thesis (2010)

Authors

Contributors

C.J. Van Oel (mentor)
D.C. Kooijman (mentor)
A.G.N. Ruigrok (mentor)
Programme
Real Estate & Housing (Architecture and the Built Environment) (TU Delft)
Copyright: © 2010 Warners, R.W.
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Published Date

26-10-2010

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Programme

Real Estate & Housing

Abstract

The master thesis goes into measuring real life choice consumers make when choosing an inner city shopping centre. The preferences of over 600 consumers in The Netherlands and Germany have been measured using a discrete choice method. To improve the knowledge within the research method used, two different layouts were used to measure consumers' choices.