Active Play

New concepts for the kid's play market

Master thesis (2009)

Contributors

M.A. Gielen (mentor)
Programme
Master of Science Strategic Product Design (IDE) (TU Delft)
Copyright: Campus only
More Info
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Published Date

04-12-2009

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Programme

Master of Science Strategic Product Design

Abstract

Childhood obesity is a global health concern. Numerous societal changes have dramatically reduced the amount of energy children burn, while expanding the number of calories they consume. Childhood obesity is increasingly recognized as a global health problem and measures are being taken throughout the world. An important direction for preventive measures is to encourage a physically more active lifestyle.This report describes an effective way specifically aimed at children: Active Play. The project aimed at developing play concepts engaging children in physical activity. After a literature study focusing on markets and trends, and children and play, a context study was conducted. A process of concept development finally resulted in 4 concepts, presented in the report as well.

Files

Graduation_report_Pleun_Lauwer... (pdf)
(pdf | 48 Mb)

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Super_Tag_-_Energy_tag.jpg
(jpg | 2.33 Mb)

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Create_it_-_play_examples.jpg
(jpg | 1.4 Mb)

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Color_ball_-_Team_games.jpg
(jpg | 2.21 Mb)

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Mirror_Me_-_the_basis.jpg
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Poster_Pleun_Lauwerier_Active_... (pdf)
(pdf | 0.738 Mb)

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