Print Email Facebook Twitter Active Play: New concepts for the kid's play market Title Active Play: New concepts for the kid's play market Author Lauwerier, P.E.L. Contributor Gielen, M.A. (mentor) Snelders, H.M.J.J. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2009-12-04 Abstract Childhood obesity is a global health concern. Numerous societal changes have dramatically reduced the amount of energy children burn, while expanding the number of calories they consume. Childhood obesity is increasingly recognized as a global health problem and measures are being taken throughout the world. An important direction for preventive measures is to encourage a physically more active lifestyle.This report describes an effective way specifically aimed at children: Active Play. The project aimed at developing play concepts engaging children in physical activity. After a literature study focusing on markets and trends, and children and play, a context study was conducted. A process of concept development finally resulted in 4 concepts, presented in the report as well. Subject childrenplayconcept developmentobesityphysical activity To reference this document use: http://resolver.tudelft.nl/uuid:4dde81f1-d597-422e-928b-517247ae7b5f Embargo date 2010-12-04 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2009 Lauwerier, P.E.L.