Childhood obesity is a global health concern. Numerous societal changes have dramatically reduced the amount of energy children burn, while expanding the number of calories they consume. Childhood obesity is increasingly recognized as a global health problem and measures are being taken throughout the world. An important direction for preventive measures is to encourage a physically more active lifestyle.This report describes an effective way specifically aimed at children: Active Play. The project aimed at developing play concepts engaging children in physical activity. After a literature study focusing on markets and trends, and children and play, a context study was conducted. A process of concept development finally resulted in 4 concepts, presented in the report as well.