Print Email Facebook Twitter Case study of “Magazinul Victoria” Title Case study of “Magazinul Victoria”: Analysis of an interbellum monument, its decay and decline Author Popescu, Iulia (TU Delft Architecture and the Built Environment) Contributor Tanović, S. (mentor) Degree granting institution Delft University of Technology Programme Architecture, Urbanism and Building Sciences Project AR2A011 Date 2022-04-14 Abstract This study investigates the interwar development of a new typology of building- the department store, focusing on the case study of “Mgazinul Victoria”, first of its kind in the city of Bucharest, Romania. Rising to fame during the first half of the 20th century, surviving Second World War, and thriving during the Communist period (1947-1989), earning the title of protected monument from the Patrimony of Romania, today the building shows clear signs of economic decline and architectural decay. In this paper I explain and contextualize the important role that the store had in society, how the attitudes changed and how this change is reflected in the architecture of the store. Furthermore, by analyzing the architecture of the building I classify it within the Art Deco movement and argument that this classification together with its location within the city support the premise that the addition of the department store typology is representative for the public wish of alignment with the Western European countries, its cultures, formal urban structures, and architectural aesthetics. Additionally, the thesis illustrates the extensive decay and attempts to understand why is it present. To reference this document use: http://resolver.tudelft.nl/uuid:63808eba-dc13-4e21-acd3-332cf3911d97 Part of collection Student theses Document type student report Rights © 2022 Iulia Popescu Files PDF Iulia_Popescu_5621836.pdf 11.31 MB PDF Iulia_Popescu_5621836.pdf 11.26 MB Close viewer /islandora/object/uuid:63808eba-dc13-4e21-acd3-332cf3911d97/datastream/OBJ1/view